The genesis of "First Choice" traces back to 1997, when esteemed hospitality professional, Mr. Chandrakant Jha, initiated a journey grounded in excellence. With over a decade of extensive experience in various facets of the travel industry, encompassing ticketing, visa documentation, airport transfers, immigration assistance, foreign exchange, RBI facilitation, passport documentation, and airline liaison, Mr. Jha epitomized a commitment to service.

Our mission at First Choice is one of relentless growth, leveraging modern technology and fostering strategic partnerships with individual property owners, hotels, apartment proprietors, and passenger transporters. With a keen understanding of both customer needs and supplier dynamics, we adeptly navigate the delicate balance between cost efficiency and economies of scale.

Since our inception, First Choice has borne witness to seismic shifts in the hospitality and real estate sectors. Our journey began modestly, with budget hotel reservations in 1997, offering accommodations in Delhi and the NCR region from $20 per night when the USD was pegged at 44 INR. Pioneering the provision of multiple accommodation options in service apartments and B&Bs in 2000, we swiftly expanded our footprint, managing over 50 individual service apartments in Delhi and Gurugram.
Collaborating with industry giants such as Thomas Cook, International Travel House, and Cox & Kings, we provided budget stays and ground handling facilities for large-scale conferences and exhibitions.

As technology burgeoned and international venture capitalists set their sights on India, our business model evolved into an aggregator paradigm, catalyzing the inception of portals akin to MMT, Yatra, Agoda, Booking, Airbnb in the travel domain, and 99acres, Magicbricks, NoBroker in real estate.

Navigating the crucible of competition intensified during the 2010 Commonwealth Games hosted in Delhi, we persevered, transcending challenges posed by governmental accommodation sector deregulation. Embracing change, we diversified our offerings, fortifying our presence in both travel and real estate sectors, propelled by a steadfast commitment to personalized service and customer care.

In a landscape increasingly dominated by AI and digital applications, First Choice remains unwavering in our belief that genuine human interaction supersedes automated exchanges. Rooted in this ethos, we dedicate ourselves to delivering unparalleled personalized services, enriching the experiences of our esteemed clientele, be they corporate entities or discerning individuals.

Recognized as a bona fide MSME enterprise by the Government of India under License Number UDYAM-DL-08-0013985, our expansive portfolio encompasses residential independent apartments, commercial properties, vacant land, service apartments, warehouse spaces, palatial bungalows, newly constructed builder floors, conference and event spaces, luxury tours, and ground handling facilities. Poised for further expansion, we are on the cusp of venturing into outbound international tours from India, heralding an exciting new chapter in our journey.